Why rideshare referrals are bad business

Rideshare services like Lyft and Uber are quite popular these days, supplanting taxis, having to own a car, or just getting rides from friends and family. The extraordinary number of people contracting themselves out to these services is also a testament to how broken our economy is, but that's fodder for another article. All I'm here for today is to tell you why it's bad business to cash in on referrals from these companies. It's actually rather simple. 

Wonder Woman? Meh.

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So, I've seen Wonder Woman now. As was common in the Golden Age of comics, there's a lot of cannibalism. WW effectively is DC's Captain America, complete with a cadre of hardened war vets with distinct personalities, even a Scot with a funny hat. That, however, is NOT why I ultimately didn't like WW. It starts simply enough (don't worry, no significant spoilers).

The Black nanny.

Does anyone in Hollywood know what's going on? We're having a lot of issues with all kind of civil rights things, like trying not to marginalize Black people!? The top of the film features a young Diana Prince (she gets the last name later) running, only to find that she's run away from her Black mammy. Oh please. Diana is white. The Queen is white. Most talking parts are white, though there's one "senator" who gets, what, five words? Then there are issues with the special effects.

Apple has jumped the shark

It wasn't long ago that you couldn't walk down the street without tripping over some new Apple rumor or buzz over the latest and greatest Apple gear. Now, it's all about the white noise we hear from the tech industry as a whole. Are we living in a politics-style news bubble, is Microsoft beating Apple at their own game, or does the Cupertino megalith have something up its sleeve that would make the ghost of Steve Jobs giggle.

Why outrage doesn't matter anymore

Here's the thing. We, as Americans, have lost the ability to lash indignant hellfire at those who violate our collective sensibilities. Cops outright murder Black people almost every day, and we get mad, but nothing changes. Our politicians lie, cheat, steal, and send dick pics to minors, and we get mad, but nothing changes. Companies like Facebook, Google, Uber, the entire oil industry, the entire pharmaceutical industry, the medical establishment sell each of us for $12 a year, tricks hundreds of thousands of people into indentured servitude, skirt the law with impunity, and price gouge with lip-licking voraciousness, and nothing changes. Banks, housing, dialysis, the battle for a living wage, the death of education, the abandonment of the separation of church and state, and much, much more is killing us all every day.

And nothing changes.